How much do you know about Water? Lol well I could only be talking about Glaceau’s Vitamin Water’s new and creative campaign. Big Time Rapper 50 cent actually is a shareholder of the drinks company, and endorsed the brand a few years back. We all know he is definitely up there with the entrepreneurial rappers like P Diddy and Jay Z to name the least, making a huge mark on the business world and building their own empires.

This new online campaign, named #shinebright, includes a competition that features 6 Creatives with expertise in music, fashion, food or photography and one of those is co-founder of the clothing brand, Trapstar. The guys behind Trapstar started off with not much at all and I think their brand including its identity, purpose and message was spot on with their target audiences and filled the gap in the market for urban clothing 7 years ago; through this they had stars like Rihanna and J Cole wearing their items. Mikey, (co-founder) actually spoke about their journey at a  talk I went to last year, anyways if you’re into clothing design check the competition out http://www.vitaminwatershinebright.com/#